White-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of colors. Diamonds are graded on a color scale implemented by the Gemological Institute of America
(GIA), which ranges from D, which is colorless, to Z. Color differences can be so subtle that diamond colors are graded under controlled lighting conditions and are compared to a master set for accuracy. While truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask Whitemarsh Jewelers
, your Master IJO Jeweler to show you an array of color grades next to each other to help you determine your color preference.